The Ring Authority

A fight night can bring a lot of attention to a venue. It can also bring in money from sponsors. Help the venue become better known in the area. However it can also show all the weaknesses in the venues branding system. For example permanent signs might not match the sponsors of the event. Cables might be lying across walkways. Important graphics might get damaged when they are removed. The venue might look busy and messy in person. It might look unprofessional on television. These problems can be reduced if the venue is treated like an event space instead of a building with a permanent brand. The answer Australian combat sports venues can be made more attractive to sponsors by doing the following: Designing spaces that can be taken over by brands for temporary events Keeping the venues identity separate from the identity of the event Figuring out if there are any conflicts with sponsors before signing contracts Focusing on logos and graphics that will be visible on camera...

  A boxing ring is not just a place to train. As a boxing gym, mma gym, Muay Thai club or fight promoter, when it comes to the venue(s) that you put on events in — while some other parts of the overall event set up are perhaps less visible like scoreboard monitors or lighting rigging, one of the aspects your paying audiences son coming back again and again to pay attention to is always going to be the fighting ring. Fighters practice on it, coaches hover around it, spectators gaze upon it, cameras capture it, and sponsors want their name on it. This is the reason custom ring branding can transform gym to be a powerful business tool. A non-branded plain ring may work well enough for practice, however a branded ring allows the gym to seem more professional, develop trust with their clientele, help put together more relatable social media videos while also progressing exposure to potential sponsors. The Ring Authority supports gyms and promoters needing help to capitalize on their ri...