Custom Ring Branding for Sponsors: How to Plan Logo Placement Without Clutter
A boxing ring is more than a venue for the fighters. It could be one of the more prominent branding opportunities available at a fight night for gyms, promotions, event organizers, and sponsors. The ring canvas, corner pads, and side skirts are all suitable surfaces to promote a brand. It is important, however, that the ring does not become overcrowded or look unprofessional by adding too many logos. The idea is to design a branding layout that will provide sponsors with a good level of visibility while keeping the layout clean. A well-thought-out ring can look professional at the event location and still make a great impression in photos, live streams, and social posts. Begin With a Consistent Brand Hierarchy Determine which logos go where. Prior to putting any logos in place, determine which sponsors are deemed most important. Not all sponsors require the same level of space and exposure. Primary sponsors can be placed in a prominent spot in the middle of the canvas, while secondary ...